Red Bull’s unconventional marketing efforts single-handedly turned a foul-tasting energy drink into a huge global business, created an entirely new category of beverage (the foul-tasting energy drink) and earned the company a place in the marketing halls of fame as a “miracle brand.” So writes Alex Wipperfrth in his recent book Brand Hijack, a good read peppered with useful insights into grassroots-marketing campaigns.
The excitement of the graduates as Nye’s talk approached was clear. (“Bill! Bill! Bill!”) And his message was a great one to hear. He told the graduates, “I want you all to change the world in big ways” – and then suggested problems and mysteries yet to be solved, just waiting for RIT graduates to tackle.
King’s gross income amounted to just over $721,000. The author’s out-of-pocket costs included compositing and design services ($14,000), advertising – print ads ($140,000) and ad design ($1,150) – plus Web-hosting and maintenance ($103,000). All of which adds up to $257,616.34
Find the Dork Tower webcomic archives, DT printed collections, more cool comics, awesome games and a whole lot more at the Dork Tower Website.
For years, online computer game companies have been battling players who use computer programs to assist their play: programs that allow them to shoot perfectly or see information they normally couldn’t see.
Indeed, TJX in the first quarter opened 50 new stores and outlined plans for a brand-new home concept store alongside a blueprint to open 250 stores this year and potential to grow its fleet to 5,600 stores.
Thursday evening, tens of thousands of Tesla Model S owners got an email warning them that the power steering on their electric cars might fail. Bolts that hold the system together have been corroding and weakening, particularly when exposed to harsh winter road conditions.
“I think that the interface of [the] iPad could work well for young children because it maps onto how kids already do things in their daily life,” he said. “Sweeping things across the screen fits exactly with how very young children behave and think.”
Google’s policy, for example, maintains that its websites “do not rent or sell your personally identifying information to other companies or individuals, unless we have your consent.”
Want to help NASA pick targets for the Mars Reconnaissance Orbiter (MRO)? Consider yourself invited. A new program allows students and the general public to select targets on the Martian surface to be imaged with the HiRISE camera, fulfilling the original nickname of the “The People’s Camera”. The program is HiWish and is definitely worth checking out!
Most recently, Apple began selling a 9.7-inch version of the iPad Pro a month ago, replacing the iPad Air 2. The 9.7-inch iPad Pro is nearly as powerful as its larger sibling, packs in some extra features, and has a starting price that is $200 lower.
“Space memorabilia is a way to save the nuts and bolts of the programs,” says Pearlman, the pieces that don’t necessarily belong in museums—often because their explanatory placards would be too long—but are historically valuable nonetheless. Now, collectSPACE links to lots of individuals’ collections.
Ross had also been writing blind emails—“I’d be happy to buy you a cup of coffee or a beer”—to contacts all over Colorado. That effort helped him reach a managing director at Techstars, the company in Boulder that helps startups. In September the director invited Ross to apply to Techstars and attend an exclusive event for promising applicants. Ross, not sure if Chris was invited, went alone, only to find that most everyone else had shown up in cofounder teams. Sitting in the front row as the others gave presentations about their companies, he felt a flash of loneliness.
“Hello Mr President … enables people to express their feelings and opinions about the main issues of the meeting of the World Economic Forum,” Gees said in a statement.
The whole system can take just five minutes, meaning most students can request a book and have it ready for pick-up by the time they’ve crossed the campus and reached the library. It gives students more room for reading and using computers and, with no need to leave room for idle browsers, the library can squish the millions of titles into a high density space.
Meanwhile, TeleNav says its GPS Navigator will be available for a free 30-day trial. After the free period, customers will have to pay $10 a month in subscription fees.